Arthur is a broadcaster, a historian, an ex Royal Marine, an aviator and a para-athlete. Chosen by Channel 4 as a ‘future star’ presenting their coverage of the 2012 Paralympics, he’s also got a few TV shows under his belt – a two part series ‘D-Day As It Happened’, ‘The Plane That Saved Britain’ and ‘Flying to the Ends of the Earth’. So it’s fair to say he keeps himself busy.
We were asked to design and build a site that would let the general public and industry see what Arthur’s been up to and what’s happening in the future. A blog aspect lets Arthur keep an ongoing record and lets him go into lots of detail which other aviation enthusiasts could enjoy.
The design of the site needed to reflect the many strings to Arthur’s bow and clearly outline the different territories that he’s involved in. We also wanted the design of the site to be bold and distinct which led us to a geometric, asymmetric layout with contemporary typography. Arthur also came with a wealth of imagery so we wanted to create something that really showed off some of the striking photographs from his travels. We also created a very simple logo, or ‘mark’ which whilst not being distracting, allows for an element of branding to be introduced helping with recognition.