David Attenborough’s Great Barrier Reef saw David and Atlantic Productions team up with leading scientists and researchers to create a TV series documenting how the reef was formed, its delicate balance and the grave threat it faces due to climate change.
Using state-of-the-art technology and film making techniques they captured some of the most amazing aspects of the reef environment. Turning back time to reveal how the reef plateau was formed, how its delicate balance is affected by weather systems on the other side of the globe, and following the staggering journeys some of its visitors make as part of their annual migration.
The interactive site follows the key themes of the series and lets users visit five key locations along the reef – each one touching on a different topic. Mixing video, photographic and interactive graphics, each ‘module’ was designed to engage and inform with beautiful content and design.
Working closely with Atlantic Productions we established early on that getting the ‘story’ of the site correct was critical to bringing people along on the journey and sharing as much research and understanding as possible.
Key also was that the site have synergy with the series – so multiple working prototypes of the site was created meaning we could easily make changes in direction. Once this was refined, the process of overlaying the rich graphics and interactivity was straightforward and cost-effective.
With over 30k hits in the week of launch we hope that the important message of the site has been shared with many people around the world and raised awareness of the peril of the reef.
The site is optimised for large to medium screens so it’s best viewed on a laptop, desktop or tablet device.