Transparency International UK approached us with a brief to design and build a microsite that could communicate what lobbying is, and which groups and organisations are responsible for lobbying the Government in the UK.
Interactive infographics would help bring to life the data collected by the TI UK team and the messaging was carefully crafted to explain simply, why lobbying (though not all the time) can have a negative influence on the Government.
We would also invite the public for submissions asking why #TransparencyMatters to them – letting us show real-world examples why this isn’t just something that stops with the Government and business – and that the effects of lobbying are felt by us all on a daily basis.
With the key infographics we show how a large proportion of meetings with Government Ministers involved corporations, later on listing which companies and organisations are responsible for the majority of meetings over a set period of time. Finally showing how each part of the UK is taking key steps towards controlling or exposing lobbying.
Whilst this project was taking on a very large subject, impossible to cover entirely with one microsite, we feel we struck a successful balance of top-line messaging and detail through good design and interactivity.