Transparency International is an organisation looking to end corruption in government, business and civil society around the world. The UK chapter of TI wanted to create a site to support their campaign and help raise awareness of money laundering through high-end property and the negative effects of the activity both in the UK and abroad.
The job of the site was quite simple – tell people that money laundering is happening here on our doorstep, and show them how they can do something about it. Distilling the potentially complicated process of money laundering, through property, down into a succinct and engaging ‘story’ was the challenge. We set out to create a visually engaging and interactive site that had the appropriate level of detail so as to whet the appetite of users, but not get bogged down in detail and cloud the bigger picture.
The core concept was that users could ‘follow the money’ seeing how money from abroad was siphoned off and ‘cleaned’ through offshore havens before being passed along the chain and eventually ‘invested’ in high-value property.
An interactive map and graphic were also created to demonstrate the hot-spots in the capital where foreign money was focused. The site featured a strong call to action for users to sign the petition and donate to the cause as well as a ‘further reading’ section where they could learn more about the ways money is laundered and download the report published as part of the campaign.